This will cause family members to argue and fight. It should be banned as my son has already had an addiction for the unhealthy food, and this is just an example of thousands. By the way I do not have any son.
There is no true legal grounds to support it, and honestly, everyone has the right to choose. Eating junk food is a life choice and should not be shamed. It's also a double edged sword to put forth a ban on ads and could hurt industry. This will not even do anything to stop the problem.
Does anyone honestly pay attention to commercials anyway? If a corporation rightfully purchases advertising time during a program, it is up to them what they want to advertise. It is not up to anyone else what they can or cannot advertise, as long as it follows the current FCC guidelines for what can be aired during daytime hours. It is up to the parents to decide what their kids watch, and also what their kids eat. While junk food might be harmless to one's health especially to children , we have no right to ban it for it is a way to publicize the company's product.
How can a product be known if it is not advertised? And while word of mouth is more effective, how can it reach to other people who has no knowledge of it?
So, pray tell, how can the company earn money when there obviously is no or less costumers than they have now that they have. It is not the responsibility of the company who makes junk foods to take care and warn children that too much will destroy their good health. It is the responsibility of the children's parents to inform and make them aware of the negative things that the junk foods can bring. Although I suggest advertisements to add an information or warning which is understandable and simple to children.
It should also be influential and not boring. There is nothing wrong with advertising junk foods but what is wrong is that over-eating them.
Remember: Too much is bad. What has become of America when we feel that the government has a right to regulate what we can eat? The federal government was not established to control every aspect of our lives. Adult American should have the ability to make their choices, and live with the consequences of those choices.
Parents should decide what their children eat and watch, not uncle Sam. The parents should decide what they watch and what they will be getting anyways, Also the companies advertising the junk food are not doing anything illegal, It's basically like saying you're not allowed to advertise vegetables on a normal television channel.
It's all food. A child could beg his or her parents for anything. No it shouldn't because they're trying to sell their product nothing more, and if parents don't want that for their kids then they should just change the channel. Fast foods pay a lot just to be shown for like 30 seconds and if you don't wanna see their advertising there are other people who do, so i don't think they should be banned. If you where to ban this form of accuall food we call "Bad", there would be more than an economical effect.
The companies selling these junk foods would have no choice but to raise their prices, due to the loss in advertising. Advertising allows people to think "Hey, I might try this. If you where to ban the advertisements, there would be no "Hey, I should try this.
This review found that the restrictions had:. Ofcom therefore considered it appropriate to maintain the current restrictions, but not to extend them.
The Canadian Broadcasting Corporation, the national public broadcaster, does not accept advertising in programs directed at children younger than 12 years. Self regulatory conditions also apply in Canada. This code states that advertising directed to children must not exploit their credulity or lack of experience and must not present information that may harm their physical, emotional, or moral well-being. The code specifically restricts the use of puppets and subliminal messages which may encourage children to purchase products.
In the province of Quebec, a consumer protection Act, which prohibits advertising aimed directly at children aged 13 years and younger on commercial television, has been in force since In February , a decree defined the nature of the health information required under the legislation and the conditions for its use.
The information consists of four short messages. These are:. On television and in cinemas these health messages are shown on a thin horizontal band corresponding to only 7 per cent of the height of the screen , or as a screened notice displayed just after the advertisement. On radio, the message is broadcast immediately after the advertisement. Printed materials include a horizontal message strip also corresponding to 7 per cent of the total height of the advertisement.
The speed at which these messages are flashed on screen is not defined in legislation, nor is their colour, typeface or font size. Companies that do not add public health warnings to all television advertisements will be required to pay a government levy of 1. Money from the levy goes directly to the French national institute for health prevention and education, the body that promotes healthy living.
Where the participants diverge is with regards to the subtleties of what causes obesity and how to deal with what has been labelled an epidemic of modern life.
This is particularly so when the issues of overweight and obesity are raised in relation to children. A diverse group, comprising parents, health economists, politicians and other policy analysts argue that there is incontrovertible evidence that much of the blame for obesity epidemic lies with the producers of foods that are high in fats, sugar and salt—the junk food industry.
This group considers that radical steps need to be taken to deal with the marketing of junk foods. Australian advocates argue that in the case of children at least the current self regulatory regime does not work; children are continually, and in a variety of ways, exposed to junk food advertising. In opposition to this group, there are other analysts and representatives of the food and advertising industries, as well as organisations that benefit from junk food sponsorship, who argue that a healthy diet can contain some foods high in fat, sugar or salt.
That is, hamburgers, chocolate, soft drinks and crisps can be enjoyed as treats without people becoming obese. The rationale behind this perspective is that when it comes to food, it is not what, but how much is eaten. Advertisers argue that they do not make fraudulent claims about products. They provide information on products of all types. People, including children, can then make informed decisions about whether to purchase those products. It is after all, the aim of their industry to promote and sell products.
In relation to products such as junk foods, it is up to parents to e ducate their children to become discerning consumers. Despite claims to the contrary from the junk food industry and advertisers, public concern about the incidence of childhood overweight and obesity has increased.
This concern has led a number of governments to introduce various measures to restrict the marketing of junk foods. These range from legislative bans to so called fat taxes. There has been much debate about the effectiveness of such measures, but little hard evidence to date about which of them, if any, works effectively for the long term. In this context of uncertainty, Australian governments have acted cautiously. In , academic Paul Williams commented that effective policy or legislation to deal with junk food advertising should have been put in place by Labor early in its first term.
But there are likely to be some who want immediate action and who consider the setting up of another agency amounts to abrogating responsibility on the obesity issue in general, and junk food marketing specifically, to bureaucratic equivocation.
More adults are becoming overweight and obese; more children are becoming overweight and obese and likely to grow into obese adults, who will place increasing burdens on the health system. Despite claims by the junk food and advertising industries that self regulation works and further intervention is not necessary, it appears that something needs to be done to prevent public health and economic disaster.
Similarly, while industry arguments which posit that the link between junk food, advertising and obesity is inconclusive have been influential in the past, it appears that evidence to the contrary is now becoming more accepted. This is reflected in the question of whether the negative results of individual choices—for example in smoking, consuming alcohol or eating junk foods— should consequently be regarded as an individual or collective problem.
As noted throughout this paper, those who see the issue as a matter for the individual consider that government action, such as the limiting or restricting of the advertising of junk food, is paternalistic.
The individual is a rational being, able to make informed choices about the health risks of his or her food consumption. While it is not the intention of this paper to engage overly in ideological debate, it is worth noting comments on this subject by academic, Dr Linda Botterill:.
A classical liberal interpretation of obesity would surely be that over-eating and low levels of physical activity are private behaviours which, at worst, result in harm to the obese person themselves.
This is the interpretation which calls for limits on advertising, particularly to children, and taps into concerns about the protection of the helpless and the innocent. Professor Boyd Swinburn, who has written extensively on this subject, points out that governments have often required certain behaviours of their citizens to decrease public health threats. These include the wearing of seatbelts and imposing smoke free public environments. Therefore, despite there being a current climate which supports the imposition of a more regulatory advertising regime for junk foods, it is likely that crucial decisions ultimately will be about how effectively any government can, and is committed to balancing a number of complex issues— protecting children from manipulation and exploitation, the rights of commercial interests to promote their goods and to trade legitimately, and divergent ideological stances.
According to WHO statistics 2. Note: there are a number of terms used to refer to foods high in sugars, salts and fats; for example, in Britain these are referred to as HFFS foods. This is not to imply that advertising is the sole influence; factors such as a fundamentally sedentary lifestyle combined with lack of intentional participation in physical activities, such as playing sport , peer influences and income also are important contributing factors.
Those persons aged between five and 17 years. Center for Science in the Public Interest reports, op. Kunkel et al. Studies on this topic are given as examples and are as cited in J McGinnis, J Appleton Gootman and V Kraak, eds, Food marketing to children and youth: threat or opportunity?
Listing derived from Kunkel et al. Some displays target young children using this technique by placing products such as confectionery and chocolates at child height. S57—63, Crowle and Turner, Childhood obesity , op. Crowle and Turner, Childhood obesity , op. Fletcher, Frisvold and Tefft as cited in Freebairn, J. Watts, Protecting children from unhealthy food marketing, op. Section 51 v of the Constitution: The Parliament shall, subject to this Constitution, have power to make laws for the peace, order, and good government of the Commonwealth with respect to: Postal, telegraphic, telephonic, and other like services.
The Parliament shall, subject to this Constitution, have power to make laws for the peace, order, and good government of the Commonwealth with respect to:- i Trade and commerce with other countries, and among the States; and xx Foreign corporations, and trading or financial corporations formed within the limits of the Commonwealth.
Note: despite the limitations in its power in relation to the print media, the federal government has been able to impose certain prohibitions on print advertising. Most notable is its prohibition of print advertising of tobacco products through a series of acts passed between and A premium offer is anything offered with or without additional costs that is intended to induce the purchase of an advertised product or service.
This may include, for example, a free action figure found within a packet of chips. This was to occur through changes to the Broadcasting Services Act The Schools Assistance Learning Together—Achievement Through Choice and Opportunity Act was also to be amended to provide that financial assistance to schools was conditional upon schools not displaying advertisements or sponsorship announcements by companies whose principal activity is the manufacture, distribution or sale of junk food.
Therefore, it did not recommend adopting the proposed amendment. The ACCC dismissed the complaint on the grounds that the advertisement did not contain inaccuracies and the public would be aware that the product was not healthy. Hawkes, Marketing food to children: changes in the global regulatory environment, op. Hawkes, Marketing food to children, op. Representative Dennis Kucinich, H. Thow et al. L Botterill, Constructing an epidemic? For copyright reasons some linked items are only available to members of Parliament.
Australian Parliament House is open to the public. Junk food, advertising and kids. Marketing obesity? Research Paper no. Overweight and obese children typically grow into overweight and obese adults, who are susceptible to chronic complaints such as diabetes and cardio vascular disease. These diseases place considerable burdens on national health systems and economies. It can be argued therefore that policy which encourages healthy eating habits is desirable.
However, the increasing availability of foods high in fat, sugar and salt so called junk foods across the world has made eating healthily a challenge. As a consequence of this research, there has been considerable advocacy which has urged governments to place limitations on the advertising of junk foods, particularly to children. In opposition, other research has supported the argument that junk food can be part of a balanced diet and that it should be the responsibility of individuals, including children, to make decisions about what they consume.
This paper considers both sides of this debate. The paper also looks briefly at the policy approaches to junk food in a number of countries and consequent actions taken to control or prohibit the influence of advertising. In particular, the paper notes recent Australian Government approaches to dealing with this issue.
The paper concludes that to date, the Australian response to this issue has emphasised the value of a self regulatory regime. However, this approach may be modified in the future, as a result of a number of factors. These include growing public demand for intervention and a shift in health policy more towards preventive health than has been emphasised in the past. Introduction The World Health Organization WHO has labelled childhood obesity as one of the most serious public health challenges of the 21 st century.
Advertising and marketing: influencing choices Critiques There is a significant body of academic work which discusses the ways in which advertising influences behaviour. Repetition of messages which stress minor differences between products, for example, Coca Cola and Pepsi Cola, can influence unconscious decisions on what becomes a preferred product.
Even if consumers dislike some annoying advertisements, the constant repetition of messages can still influence their purchasing actions. In briefly tracing the history of advertising in magazines Bagdikian suggests that this practice has been commonplace for some time: The influence of advertising on magazines reached a point where editors began selecting articles not only on the basis of their expected interest for readers but for their influence on advertisements.
Box 2: advertising strategies Advertising strategies Advertainment: advertainment is advertisements disguised as entertainment. Carmaker BMW pioneered this technique in a series of eight short films produced for the Internet from The films follow a mysterious stranger who transports passengers from one place to another for the right price, and always in a BMW.
The films were collectively called The Hire and starred a number of celebrities, including British actor Clive Owen and singer Madonna. Product placement also occurs in television programs, video games, popular songs and cartoons. One advertiser claims this is not as difficult as it would seem In other words: There is evidence that advertising unhealthy foods to children influences not only which brands [children] choose, but the overall balance of their diet, encouraging them to eat energy-dense salty, sugary or fatty foods in place of those which are more nutritious and wholesome.
Source: Prospect [33] Considerable research has been conducted in Australia which complements that undertaken overseas. The Coalition on Food Advertising to Children concluded in Children and youth represent a primary focus of food and beverage marketing initiatives.
Advertising in fact Responsible marketing and consumption One aspect of the responsible marketing and consumption argument is that, unlike tobacco, junk foods can be enjoyed in moderation without causing undue harm to children or adults. Cadbury states: We are proud of our brands.
Shifted away from toy focused advertising so that Happy Meal advertisements now concentrate on the overall experience of the Happy Meal. We also use our licensed characters to help promote active lifestyles. We support a range of local sporting sponsorships that focus on encouraging activity, exercise and overall wellbeing for children. Doggett contends therefore: It hardly needs to be pointed out that a single, short-term study, undertaken a generation ago, on a small group of children on the other side of the world, from a different social and cultural background, in a pre-Internet media environment, is hardly a robust evidence base for major public policy changes in Australia today.
Public complaints take time to be heard and require a high burden of proof because of the lack of definitions and the possibility of different interpretations. The CFAC observes that while these processes are taking place, the subject of a complaint continues to have an impact on children.
A study for Diabetes Australia by Access Economics considered the economic viability of imposing fat taxes on certain foods to reduce the incidence of obesity in general and reached the following conclusions: fat taxes are aimed not at limiting consumption of certain products by obese people specifically, but at limiting access to products consumed to some degree by all people fat taxes implicitly assume that higher taxation of junk foods will substantially shift consumption in favour of more healthy options if fat taxes have only minor influences on consumption, their main impact will be to increase the price of junk food fat taxes are regressive; they hurt the poor proportionately more than the rich fat taxes are complex to design and administer.
During C programs, prizes can be presented, but presenters are not to recommend or endorse the prize or promote its sale, if it is not a cash prize the value of the prize is not to be announced, and only broad descriptions of the prize can be provided. Certain advertisements are considered unsuitable for children. These include: advertising alcoholic drinks and advertisements that demean groups of people, frighten or distress children and encourage children to undertake activities that may be dangerous to them.
Advertisements must accurately represent the advertised product or service and must not contain misleading or incorrect information. Advertisements must not put undue pressure on children and should not imply that a child who owns a particular product is superior to his or her peers. Premium offers must not arouse unreasonable consumer expectations and conditions of the offers must be clearly set out.
Popular characters and personalities generally cannot be used to endorse a commercial product or service during the periods in which C and P programs are broadcast. Advertising regulation and voluntary codes Source: FreeTV [] Policy stances Coalition In November , Australian Health Ministers concluded that overweight and obesity were significant public health problems that required an Australia-wide response. Sometimes, we have a right to be wrong. These were: Recommendation 11 The Committee recommends that the Minister for Health and Ageing commission research into the effect of the advertising of food products with limited nutritional value on the eating behaviour of children and other vulnerable groups.
Recommendation 15 The Committee recommends that the Minister for Health and Ageing adopt a phased approach regarding regulations on the reformulation of food products. See the relevant excerpt from the strategy below: National Preventative Health Taskforce NPHT strategy Source: NPHT [] At the time of the release of the NHPT report, some commentators implied that the marketing industry had been told by the Government it had only a few months to prove that self regulation worked if it was to avoid tighter government regulations.
A recent study at Cambridge University found that TV ads restrictions could stop , children becoming overweight or obese. Meanwhile Google announced a ban on junk food adverts from being shown to children on its platforms, including YouTube, earlier this year. Healthy eating: Companies to stop marketing unhealthy food to children, starting with ice cream. Obesity: Unhealthy food deals will be banned in England.
These comments are now closed. Downing Street apologises to Queen over lockdown parties. Australia cancels Djokovic's permission to stay Frog named after Greta Thunberg. Home Menu. Government wants to ban all junk food ads online. Getty Images.
Oops you can't see this activity! More like this. Healthy eating: Companies to stop marketing unhealthy food to children, starting with ice cream 13 Feb 13 February Obesity: Unhealthy food deals will be banned in England 27 Jul 27 July Your Comments Join the conversation. To use comments you will need to have JavaScript enabled. U 5 Feb U 12 Nov Hospitality businesses are suffering enough!
We should be helping them, not destroying there best way of advertising their products. PurpleMelon 12 Nov I mean this might help with stopping people from being obese, but you can become obese from eating healthy food and food that isn't junk food. Also, this would affect the companies if they don't have adverts to make. SparklyKPopStan 12 Nov PurpleMelon 4 Dec PurpleMelon replied: I agree with you, but people can also become obese by eating all kinds of food, or have not very good eating habits, so that should be helped.
Removed comment. Estee 12 Nov Cactibee 12 Nov
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